Ask your developers to add metadata to your material.

 

Web developers can employ a set of programming rules called metadata to make it easier for search engines (and other apps) to interpret the content of a webpage.

You could employ metadata, for instance, to inform search engines whether you're talking about "fruit" or "computer" apples when you post on your blog that you won't buy them.

(Note that neither "fruit" nor "computer" are accepted formats for metadata. I just used them as an example to make my point.)

The distinction between "Ice Age 2"'s HTML markup with and without microdata-based metadata

Google, or any other tool that can read metadata, can therefore determine that "Ice Age 2" refers to a movie in the aforementioned case (not the actual second ice age). As a result, if someone searches for "Ice Age 2," the search engine may show more information about the film in the search results (such as the movie's poster, trailer, reviews, actors, etc.), as seen in Google Knowledge Graph results.

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